SWOT Analysis Template
This SWOT template is a great tool for you to use if you would like some guidance with your analysis. This template is 5 pages long and asks you a series of questions about your business and your operating environment. Your responses form the basis for your SWOT Analysis.
After you have completed each of the four sections, strengths, weaknesses, opportunities and threats, you can summarize your SWOT on the last page (Which is the same as the page above)
This SWOT template is designed to give you a more rigorous analysis. However you will need to consider you own industry specific requirements as part of your SWOT analysis.
Jump to | Strengths | Weakness | Opportunities | Threats | Download |
Strengths |
Possible Strengths |
Response/Comment |
Is it a strength? |
Tangible Strengths |
Consider your assets including plant and equipment |
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Do you have long-term rental contracts for your business locations? |
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Are your products unique or market leading? |
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Have you got sufficient financial resources to fund any changes you would like to make? |
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Do you have any cost advantages over your competitors? |
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Do you use superior technology in your business? |
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Is your business high volume? |
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Can your scale up your volume if you need to? |
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Intangible Strengths |
Do you have or stock strong recognizable brands |
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Your reputation - are you considered a market leader? or an expert in your filed? |
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Do you have good relationship with your customers? (Goodwill) |
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Do you have strong relationships with your suppliers |
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Do you have a positive relationship with your employees |
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Do you have any unique alliances with other businesses? |
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Do you own any patents or proprietary technology? |
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Do you have a proven advertising process that works well? |
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Do you have more experience in your field? |
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Are you managers highly experienced? |
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Do you have superior industry knowledge? |
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Are you involved with industry associations? |
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Is your business Innovative? |
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Other Strengths |
Specify |
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Jump to | Strengths | Weakness | Opportunities | Threats | Download |
Weaknesses |
Possible Weaknesses |
Response |
Is it a Weakness? |
Tangible Weaknesses |
Is your plant and equipment old or outdated? |
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Is your product line too narrow? |
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Have you got insufficient financial resources to fund any changes you would like to make? |
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Do you have a high overall unit cost relative to your competitors? |
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Do you use inferior technology in your business? |
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Do you have low volume and are restricted in your ability to scale up? |
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Intangible Weaknesses |
Do you have a weak or unrecognizable brand? |
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Do you have a weak or unrecognizable image? |
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Do you have a poor or impersonal relationship with your customers? |
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Do you have a poor relationship with your suppliers? |
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Do you have a poor relationship with your employees? |
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Is your marketing failing to meet objectives? |
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Are your managers inexperienced? |
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Do you have low R&D? |
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Do you lack industry knowledge? |
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Do you lack innovative skills? |
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Other Weaknesses |
Specify |
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Jump to | Strengths | Weakness | Opportunities | Threats | Download |
Opportunities |
Possible Opportunities |
Response |
Is it an Opportunity? |
Industry Opportunities |
Can you expand your product range? |
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Can you diversify your business interests? |
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Can you expand into your customer's field? |
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Can you expand into your supplier's field? |
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Can you expand your customer base? (Geographically or through new products) |
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Do you have placid competitors? |
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Do you have any export opportunities? |
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Will the total market for your products grow? |
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Macro Opportunities |
Are there any favorable changes to legislation pending |
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Will there be any changes to any import/export constraints that will be favorable for your business? |
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Is the economic outlook favorable? |
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Are there any favorable cultural shifts that will benefit you? |
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Are there any changes in the use of technology that your business can utilize such as eCommerce or Internet sales? |
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Other Opportunities |
Specify |
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Jump to | Strengths | Weakness | Opportunities | Threats | Download |
Threats |
Possible Threats |
Response |
Is it a threat? |
Industry Threats |
Will low cost imports impact your business? |
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Do consumers have a choice to use a substitute product? |
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Are substitute product sales increasing? |
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Is your market in slow growth or in decline? |
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Is the power of your customers or suppliers growing, can they dictate price? |
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Are the needs of your buyers changing? |
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Macro Threats |
Will foreign exchange rate changes affect your imports or exports? |
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Are there any changes in demographics that will impact your business |
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Is regulation in your industry increasing? |
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Other Threats |
Specify |
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Click here to Download this SWOT template in PDF or MS Word
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