Distinctive SWOT Template

Free Download & How To Guide



Find out how to use this innovative SWOT Template to improve your strategic planning


Step 1: Get your Distinctive SWOT Template


Click here to navigate to our SWOT template download page, click on the download link and choose either MS Word or PDF, Get it Now (use your browser back button to return to this page)

SWOT Analysis

Now that you have your template let's find out how to use it!



Step 2: Populate the Template


Add all of your strengths/weaknesses and opportunity/threats to the template.

If you are new to SWOT or would like a refresher then click here to visit our SWOT Analysis How to Page for online content meticulously prepared by experienced professionals to ensure your SWOT analysis will exceed expectations.

SWOT Analysis


Once you have added your content to the template you can use its unique strategic value to your advantage



Step 3: Consider Interactions


The advantage of this SWOT template is that it has four quadrants that make it easy for you to quickly and simply identify where your internal and external strategic environments interact. These four quadrants are the

  • Area of Opportunity, where your internal strengths will help you to take advantage of your external opportunities
  • Area of Missed Opportunity, where your internal strengths will help you to mitigate your external threats
  • Area of Work, where your internal weaknesses restrict your ability to take advantage of your external opportunities
  • Area of Concern, where your internal weaknesses will restrict your ability to mitigate your threats


SWOT Template

Now, let's look at what this looks like in practice



Step 4: Map your Interactions


In the diagram below we have identified two examples

  1. The first identifies your strength "Access to capital funds" interacts well with an opportunity to buy into your supply chain, referred to as backward integration.
  2. The second identifies that the business has "No established relationships with customers" which could increase the threat from "Low cost imports"



Now that you have an understanding on how to use this template, you can start work on your own distinctive SWOT analysis right away, or scroll down for more great SWOT links.


Great SWOT Links


  1. SWOT Templates
  2. SWOT Examples
  3. SWOT Power point
  4. Common SWOT Analysis Mistakes
  5. SWOT Tips – Check out these articles!




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Click here to get your SWOT how to guide, including three free templates