You have arrived at our SWOT strengths page, to fully understand the SWOT analysis technique, use these links to learn about each of the four sections

Strengths | Weaknesses | Opportunities | Threats

Understanding SWOT Strengths

During your SWOT analysis you will consider a variety of strengths from within your business. It is important to note that these strengths will all be internal to your business.

Strength Defined: A strength is a core capability of your business where your business have an advantage over your competitor(s), which your customers value i.e. you passed the better than your competitors test.

You will find your strengths only when completing your internal analysis. (to learn more about your internal analysis, click here)

Scroll down to review some possible strengths

Examples, Templates, How to Guide, it's all here

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Understanding SWOT

• Strengths
• Weaknesses
• Opportunities
• Threats
• Common mistakes

Free Templates

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Sample SWOT Examples

• Retail
• Timber
• Department
• Web

Articles on SWOT

• SWOT Now what?
• Challenges for a department in a large business

Some Possible Strengths

When completing your analysis you will find that your strengths will generally fit into two categories

1. Tangible Strengths, these tend to be strengths that can be precisely identified, measured or realized
2. Intangible Strengths, these tend to be strengths that can not be physically touched or physically measured

Some examples of strengths that maybe found in your business include

Some possible tangible strengths that you may find in your business

• Consider your assets including plant and equipment
• Do you have long-term rental contracts for your business locations?
• Are your products unique or market leading?
• Have you got sufficient financial resources to fund any changes you would like to make?
• Do you have any cost advantages over your competitors?
• Do you use superior technology in your business?
• Is your business high volume?
• Can your scale up your volume if you need to?

Some possible intangible strengths that you may find in your business

• Do you have or stock strong recognizable brands
• Your reputation - are you considered a market leader? or an expert in your filed?
• Do you have good relationship with your customers? (Goodwill)
• Do you have strong relationships with your suppliers
• Do you have a positive relationship with your employees
• Do you have any unique alliances with other businesses?
• Do you own any patents or proprietary technology?
• Do you have a proven advertising process that works well?
• Do you have more experience in your field?
• Are you managers highly experienced?
• Do you have superior industry knowledge?
• Are you involved with industry associations?
• Is your business Innovative?

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Don’t forget to download your free SWOT Analysis Templates

Return from SWOT Strengths to our SWOT Home Page

Strengths | Weaknesses | Opportunities | Threats

Remember SWOT Strengths are internal to your business and will be identified during your internal analysis. They will be areas where you are better than your competitors.

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