SWOT Opportunity Explained

Improving Your SWOT Analysis

You have arrived at our SWOT Opportunity page, to fully understand the SWOT analysis technique, use these links to learn about each of the four sections

Strengths | Weaknesses | Opportunities | Threats

 

 

Understanding SWOT Opportunity

Understanding SWOT Opportunities

During your SWOT analysis you will consider a variety of Opportunities to your business these Opportunities will all be external to your business.

An opportunity is an environmental condition in your macro or industry environments that can improve your organizations competitive position relative to that of your competitors.

You will find your opportunities when completing your industry environment analysis and your macro environment analysis

 

 

Possible Opportunities

When completing your analysis you will find that your Opportunities will generally fit into two categories

1. Industry Opportunities
   Industry opportunities are opportunities in your industry environment and generally reduce the level of price competition in your industry. To discover more about your industry environment see porters five forces. 
2. Macro Opportunities
   Macro opportunities are in the broader environment that generally affect all businesses in your region, click here to read more about macro environment analysis.

Some possible Industry Opportunities are

• Expand your product range
• Diversify your business interests
• Expand into your customer's field (Forward Integration)
• Expand into your supplier's field (Backward integration)
• Expand your customer base (Geographically or through new products)
• Placid competition
• Export opportunities
• Products or service in growth

Some possible Macro Opportunities are

• Favorable changes to legislation
• Favorable changes to any import/export constraints
• Favorable economic outlook
• Favorable cultural shifts
• Technology that your business can utilize such as Ecommerce or Internet sales

 

 

Free Templates

Don’t forget to download your free SWOT Analysis Templates

 

 

Return from SWOT opportunity to our SWOT Home Page

Strengths | Weaknesses | Opportunities | Threats

Remember SWOT opportunities are external to your business and will be identified during your macro and industry analysis. They will be areas where you can take action to improve your competitive position.