logo for whatmakesagoodleader.com
Home

Site Blog
Blog

Strategy
Strategy Quick Find
Strategy Center
Porters Five Forces
SWOT Analysis

Managing Performance
Performance Mngmt
Performance Appraisal

Leadership
Leadership Skills
Team Leadership
Mgt by Walk Around
Change Management
Lead to Motivate

[?] Subscribe To This Site

XML RSS
Add to Google
Add to My Yahoo!
Add to My MSN
Subscribe with Bloglines

leftimage for whatmakesagoodleader.com
 

SWOT Opportunity Explained

Improving Your SWOT Analysis

  You have arrived at our SWOT Opportunity page, to fully understand the SWOT analysis technique, use these links to learn about each of the four sections

Strengths | Weaknesses | Opportunities | Threats

 

 
Leadership | Strategy | Management | Porters Five Forces | Articles | Change Management
 

 

Understanding SWOT Opportunity

Understanding SWOT Opportunities

During your SWOT analysis you will consider a variety of Opportunities to your business these Opportunities will all be external to your business.

An opportunity is an environmental condition in your macro or industry environments that can improve your organizations competitive position relative to that of your competitors.

You will find your opportunities when completing your industry environment analysis and your macro environment analysis

Scroll down to review some possible opportunities

 

 

 

Examples, Templates, How to Guide, it's all here

Understanding SWOT

Free Templates

Power point

Sample SWOT Examples

Articles on SWOT

 

 
 
 

Possible Opportunities

When completing your analysis you will find that your Opportunities will generally fit into two categories

  1. Industry Opportunities
    Industry opportunities are opportunities in your industry environment and generally reduce the level of price competition in your industry. To discover more about your industry environment see porters five forces. 
  2. Macro Opportunities
    Macro opportunities are in the broader environment that generally affect all businesses in your region, click here to read more about macro environment analysis.

Some possible Industry Opportunities are

  • Expand your product range
  • Diversify your business interests
  • Expand into your customer's field (Forward Integration)
  • Expand into your supplier's field (Backward integration)
  • Expand your customer base (Geographically or through new products)
  • Placid competition
  • Export opportunities
  • Products or service in growth
Some possible Macro Opportunities are
  • Favorable changes to legislation
  • Favorable changes to any import/export constraints
  • Favorable economic outlook favorable
  • Favorable cultural shifts
  • Technology that your business can utilize such as Ecommerce or Internet sales

Scroll down for more useful SWOT links

 
 
   
 

 

Don’t forget to download your free SWOT Analysis Templates

Return from SWOT opportunity to our SWOT Home Page

Strengths | Weaknesses | Opportunities | Threats

Remember SWOT opportunities are external to your business and will be identified during your macro and industry analysis. They will be areas where you can take action to improve your competitive position.

 

   
 

| Site Home | BLOG | Leading People | Strategy Center| Porters Five Forces | Team Leadership Skills | Performance Management | Management by Walking Around | Lead to Motivate | Change Management |